Shadow effects in product images are vital for e-commerce, as they enhance realism and depth, making products more appealing to potential buyers. In Photoshop, creating effective shadows involves a few key steps.

First, isolate the product using selection tools like the Pen Tool or Quick Selection Tool. Once the product is selected, duplicate the layer. For realistic shadow creation, transform this duplicated layer by lowering its opacity and adjusting its position to mimic a natural light source. You can further refine the shadow by applying a Gaussian Blur to soften its edges, ensuring it blends seamlessly with the background. Alternatively, the Layer Style option allows for easy drop shadow effects, where you can control opacity, angle, and distance.

Well-executed shadow effects not only elevate the visual appeal of product images but also build trust with customers by presenting a polished and professional look, ultimately driving higher conversion rates in the competitive e-commerce landscape.